As specialty coffee is becoming increasingly more popular in China and successfully moving into the mass market, most top-quality coffee brands have begun to meet consumers' growing love by opening large-scale stores and popularising the coffee drinking scene. However, FISHEYE Cafe does the opposite by focusing on “small but excellent” and serving its customers with stores for pickup and delivery.

Small but Excellent Chain Brand

FISHEYE Cafe, founded in 2010, is one of the earliest chain brands in China to focus on specialty coffee. In 2017, FISHEYE Cafe completed its brand upgrade and successively opened more than 10 stores in Shanghai and Beijing. Using the O2O marketing mode, consumers can order coffee via the WeChat app and pick it up from one of the stores themselves or ask for coffee delivery. But that’s not all – they can also purchase other products, such as coffee beans, online. While serving customers who come to the store, to meet their demand, FISHEYE Cafe also integrates its online and offline business, expanding the coverage of a single physical store and attracting more customers.

FISHEYE Cafe believes that “everyone deserves a good cup of coffee every day”. Fish Sun, founder and CEO of FISHEYE, is a computer enthusiast who has studied computer science and programming and held related career positions. He also opened a cafe in Seattle and has worked in the coffee industry for many years. With the belief of we all “just want a good cup of coffee”, Fish Sun founded FISHEYE Cafe, which aims to provide customers with convenient but high-quality coffee every day.

Consistent High Quality

In order to ensure that every coffee served is consistently high quality, FISHEYE Cafe has a unified standard of quantifiable data throughout the whole industry chain from coffee beans roasting to coffee producers' on-site production. FISHEYE Cafe also utilises the Eversys automatic coffee machine, which not only helps greatly improve the operating efficiency of the store but also ensures the consistent high quality. Fish Sun, CEO and founder said: “The coffee market is growing very fast in China, and we have many new business models that are unique and not available in other parts of the world. Eversys is willing to listen to our needs for new features, respond to our feedback and incorporate these features into the newest updates. Therefore, for us, Eversys is not a simple coffee maker or seller, but rather an excellent partner that we are interested in maintaining long-term cooperation with. “

But it isn’t just the CEO that loves the Eversys machines – customers are impressed as well. “Everyone wants a cup of coffee or latte in the morning, but they don't want to wait; they just want to rush to the next meeting. That’s why customers love FISHEYE Cafe. Their average waiting time has been greatly shortened, and the products are the same quality as all the other coffee they drink every day.”

FISHEYE Cafe in the Future

As for future development, FISHEYE Cafe already has a long-term plan. “We plan to open more stores. Using data and more advanced brewing technology, we are going to provide more customers with high-quality coffee and make the online ordering process easier.” Fish Sun, the CEO and founder is very confident in the prospects, “My dream is not only to open stores in China but also expand FISHEYE Cafe as a unique coffee brand into other countries or regions.” And Eversys will be with them every step of the way.